Full Service. Smart Strategy. Only 1% Listing Fee.

Selling your home doesn’t have to be overwhelming—or overpriced. At SD1%, we combine proven systems, strategic marketing, and personal service for just 1%. Here’s how we guide you from listing to closing with clarity and confidence.

1. Strategy Session & Launch Planning

Every successful sale starts with a clear, custom plan. We begin with:

  • Home Valuation & Pricing Strategy - Hyperlocal market data + your home’s condition = smart pricing that attracts offers.

  • Accurate Net sheet - Understand how much you will walk away with after all selling expenses.

  • Ideal Buyer Profiling - We define who’s most likely to buy your home and tailor marketing directly to them.

  • Timeline Mapping - Whether you're relocating, upsizing, or downsizing, we build a timeline that works backward from your goals.

  • Home Launch Blueprint - Your tailored pre-listing checklist, marketing plan, and media plan are outlined and ready

Prepping the Property

Presentation matters—and we guide you every step of the way.

  • Staging Tips & Property Prep - We’ll help with everything from decluttering to minor upgrades that make a major impact.

  • Professional Photography & Video - Crisp imagery, cinematic video, and drone shots to help your home stand out.

  • Disclosure & Docs - We assist in preparing upfront disclosures and required legal forms.

  • Vendor Referrals - Need a handyman, cleaner, or inspector? We’ve got vetted vendors ready to go.

3. Marketing Blitz

Your home goes live with full exposure and smart targeting.

  • MLS + Major Platforms

    We list your home on the MLS, Zillow, Redfin, Realtor.com, and more.

  • Paid Digital Campaigns

    Strategic Facebook, Instagram, and Google ads aimed at active buyers.

  • Social Media Content

    We create reels, stories, and posts that stop thumbs and generate interest.

  • Open Houses + Broker Events

    Professionally hosted showings to get buzz and traffic.

  • Custom Marketing Materials

    Beautiful brochures, digital flipbooks, and lead capture tools included.

4. Showings Made Easy

We handle everything.

  • Flexible Scheduling

    Private showings, evening tours, and weekend availability for buyer convenience.

  • Feedback Loops

    We follow up with every showing and report back to you.

  • MLS + Major Platforms

    We list your home on the MLS, Zillow, Redfin, Realtor.com, and more.

  • Tailored showing schedule and Notifications

    For owner occupants with busy schedules.

5. Offers & Negotiation

Once the offers start rolling in, our experience kicks in:

  • MLS + Major Platforms

    We list your home on the MLS, Zillow, Redfin, Realtor.com, and more.

  • Paid Digital Campaigns

    Strategic Facebook, Instagram, and Google ads aimed at active buyers.

  • Social Media Content

    We create reels, stories, and posts that stop thumbs and generate interest.

  • Open Houses + Broker Events

    Professionally hosted showings to get buzz and traffic.

  • Custom Marketing Materials

    Beautiful brochures, digital flipbooks, and lead capture tools included.

6. Escrow & Due Diligence

We quarterback the transaction all the way through escrow.

  • Offer Breakdown & Side-by-Side Comparison

    We walk you through price, terms, financing, contingencies, and timelines.

  • Qualification & Vetting

    We ensure your buyer is solid before you sign anything.

  • Negotiation Mastery

    We advocate hard for your best terms—whether that’s price, timeline, or flexibility.

  • Counteroffers & Repair Credits

    Everything documented and negotiated cleanly.

7. Closing Time

We help you land the plane.

  • Inspection Coordination & Responses

    We advise on reasonable repairs vs. pushbacks.

  • Final Walkthrough Coordination

    We ensure a smooth transfer of property.

  • Document Signing

    We guide you through signing with escrow or notary.

  • Key Handoff & Payout

    You hand over the keys, and we help confirm wire disbursement of your proceeds.

STILL NOT SURE?

Frequently Asked Questions

Why do you only charge a 1% listing fee?

We believe sellers deserve to keep more of their hard-earned equity. Our 1% listing fee covers full service—professional photos, marketing, showings, and expert negotiation—without unnecessary overhead. You save thousands without sacrificing service or results.

How is SD 1% Listing different from discount or flat-fee brokers?

Unlike flat-fee or limited-service brokers, we offer full brokerage service, just at a fairer price. You get a dedicated broker with 20+ years of experience, personalized strategy, cutting-edge marketing, and hands-on support from listing to closing.

What is included in the 1% listing fee?

Our 1% listing fee includes:

Strategic pricing and market analysis

Professional photography and video

MLS and Zillow/Redfin/Realtor.com syndication

Social media and digital ads

Open houses and private tours

Skilled negotiation and contract management

Buyer agent commission is additional and negotiable

How do you determine the best list price for my home?

We conduct a Comparative Market Analysis (CMA) using recent sales, current competition, and property-specific features. We also consider timing, local demand, and your financial goals to recommend the ideal pricing strategy.

Do I need to stage my home?

Staging can increase sale price and reduce time on market. We'll walk you through budget-friendly staging tips or connect you with affordable pros in our vendor network if needed.

What happens after an offer is received?

We’ll review all offers together, evaluate buyer qualifications, and negotiate on your behalf to secure top-dollar terms. You’re in full control—we provide advice, strategy, and execution.

What if I need to cancel the listing?

We offer Cancel Anytime flexibility. If you’re not satisfied, you can cancel without penalty. We’re confident our service will exceed expectations—but you're never locked in.

How long does the process usually take?

Each sale varies, but a typical timeline is:

1-2 weeks of prep and marketing

1-3 weeks on market before receiving offers (varies by price and condition)

30 days for escrow and closing

We can adjust timing based on your needs and goals.

What do I need to do to get started?

Start with a free consultation. We’ll assess your home, explain your options, and create a personalized strategy. No pressure, no obligation—just straight answers and smart planning.

Want to work with us?

Real estate commissions are not set by law. There are no standard or fixed rates. The total commission is entirely up to the seller’s discretion and is negotiable between the seller and their listing agent.

Department of Real Estate License # 01724621, #01984637

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